Why Did the Mistra's Sales Suddenly Halve?
1 Answers
The reasons for the sudden halving of Mistra's sales are as follows: Outdated positioning: The Mistra is a mid-size sedan specifically designed for the Chinese market, primarily targeting consumers aged 30-40. Its exterior and interior designs lean towards a conservative style, which may not appeal to the younger generation of consumers. Moreover, the 1.8L model's tuning is mediocre. The 1.8L model lacks power, and the 7DCT transmission is concerning: The preference for the Mistra 1.8L model is not only due to its high cost-performance ratio but also concerns over the reliability of the 7-speed dry dual-clutch transmission in the 1.6T model. Due to the structure and design characteristics of dual-clutch transmissions, frequent starts and stops in congested traffic conditions, which often involve shifting between 1-2-1 gears, cause continuous friction of the clutch, leading to instantaneous temperature increases, transmission alarms, and malfunctions.