Why Did Mitsuoka Stop Production?

[AlessandraAnn]

Due to the unprofitability of this particular model, the manufacturer decided to develop new models. Here are specific details about Mitsuoka: 1. Brand Background: Mitsuoka Motor was established in 1968, primarily selling high-end European and American cars in the Japanese market, including both new and used vehicles. With over fifty dealerships spread across major cities in Japan, Mitsuoka further expanded its business by venturing into Coach-Builder-Car (modified vehicles) in 1987, leveraging its extensive experience in selling luxury cars. In 1996, Mitsuoka unveiled its first self-developed compact sports car, the ZERO-ONE. Recognized as an official automobile manufacturer by the Japanese government in 1996—33 years after Honda—Mitsuoka Motor garnered significant attention within Japan's automotive industry. 2. Exterior Design: Mitsuoka vehicles feature a robust and classic front end, exuding an aristocratic duke-like demeanor. However, the side profile reveals more of modern sedan's sleek lines, as strict aerodynamic requirements influence the overall shape. The rear design harmonizes with the front, characterized by narrow strip-shaped taillights and a massive chrome bumper.