Why Did Lexus Change Its Name from Lingzhi?
1 Answers
Because the Lingzhi trademark was registered by someone else, and after multiple negotiations failed, they had no choice but to abandon this trademark and adopt the now well-known name Lexus. More about Lexus: 1. Lexus is a premium luxury brand under Toyota, offering a range of luxury sedans and SUVs, including models like the IS, ES, LS, NX, RX, LX, and UX. 2. The Lexus logo features an outer ellipse symbolizing the Earth, while the inner 'L' is taken from the first letter of the English name 'Lexus'.