Why did Jetta change its logo?
1 Answers
Jetta changed its logo to compete in the market. The following are the reasons why Volkswagen Jetta changed its logo: 1. Complete the layout of the low-end market: Volkswagen wants to complete the layout of high, medium, and low-end brands. Volkswagen's high-end brand is Audi, the mid-range brand is Volkswagen, and Jetta is the cheapest in the Volkswagen brand, so Jetta can be used to establish a new brand to complete the layout of the low-end market. 2. Compete with Skoda: It may also be to compete with SAIC Volkswagen's Skoda, because currently SAIC Volkswagen's relatively low-end brand is only Skoda, which is an independent car brand originating from the Czech Republic. 3. Increase car ownership: Leverage Jetta's influence to create a new brand and increase car ownership.