Why Did Geely Englon Discontinue Production?

[StRowan]

Yes, the SC7 series models under Geely's sub-brand Englon were discontinued after July 20, 2012. Below are the specific details: Introduction: After Geely acquired the Australian DSI transmission company, Geely launched its first model equipped with a domestically produced 6AT transmission. The Englon SC7, as the first model equipped with an automatic transmission from DSI, was launched around mid-October 2011. The 6-speed automatic transmission with manual mode could meet the diverse needs of consumers. Model: Tires were also a highlight of the SC7 (Hai Jing), with all models featuring standard 9-spoke aluminum alloy wheels and high-specification 205/55R16 Giticomfort Giti 228 tires. These tires offered good value for money, with large tires enhancing stability and safety, and excellent noise control. The SC7 (Hai Jing) also came standard with four-wheel disc brakes across all models.

[DiRebecca]

Regarding the discontinuation of Geely's Englon brand, I feel quite helpless when reflecting on my own experience. Back when I was car shopping, I considered Englon, but during the test drive at the dealership, I found the models too outdated—they were all based on old British designs, with high maintenance costs and hard-to-find parts. Geely probably realized the sales figures just weren't improving; the brand wasn't gaining traction in the Chinese market, and there wasn't much progress in Europe either. Think about it: the entire automotive industry is moving toward electrification and smart technology, and Englon's traditional fuel vehicles couldn't keep up. To focus resources on new brands like Lynk & Co and the Geely Xingyue L, Geely had to shut down the Englon production line. I also believe this is related to environmental policies—new regulations have stricter emission requirements, so older cars were bound to be phased out eventually. As a major company, Geely needs to optimize its product lineup to stay competitive; otherwise, how can it compete with Tesla and BYD?

[OKeira]

Having driven Geely cars for many years, I have mixed feelings about the discontinuation of the London Taxi models. Friends who have used London Taxi models know that despite their traditional taxi background in the UK, they struggled to adapt to the Chinese market, with high prices, poor fuel efficiency, and negative user feedback. Geely likely saw the sluggish sales data, low return on investment, and the resources tied up in production lines, leading to the decision to discontinue them. Now, Geely is focusing on hybrid and electric technologies, as the outdated fuel platforms like the London Taxi models are hard to maintain with scarce spare parts. Moreover, the market competition is too fierce, and Geely needs to maintain cash flow for innovations, such as developing new engines and designs. In the long run, this is part of the brand's strategic adjustment to offer users more modern vehicles.

[FelixLynn]

With over a decade of experience in auto repair, I see Geely Englon's discontinuation as quite normal. Technically speaking, its outdated engine has high fuel consumption and struggles to meet China's stringent National VI emission standards. During Geely's integration process, they found the maintenance costs too high. With resources being allocated to electric vehicles during this transition period, discontinuation was inevitable.

[Cook]

I've been following the automotive market for quite some time, and I believe the main reason for Geely's discontinuation of the Englon brand lies in its market strategy. The sales figures were pitifully low, with minimal annual production volumes and high costs, prompting Geely to phase it out and focus on core brands. For instance, their current push is toward new energy SUVs—models like Englon no longer align with modern consumer preferences, as buyers now favor vehicles packed with more smart technology. Additionally, Geely faces intense global competition, necessitating product line optimization to boost overall profitability.

[KyleLynn]

I feel quite regretful, as I used to be a fan of British cars and found their retro style unique when driving them. However, Geely discontinued them surely for the company's development—poor sales, inconvenient maintenance, and frequent issues with older models. Now, Geely is focusing heavily on new platforms, and British cars have been integrated into history.