Why Did Geely Englon Discontinue Production?
2 Answers
Yes, the SC7 series models under Geely's sub-brand Englon were discontinued after July 20, 2012. Below are the specific details: Introduction: After Geely acquired the Australian DSI transmission company, Geely launched its first model equipped with a domestically produced 6AT transmission. The Englon SC7, as the first model equipped with an automatic transmission from DSI, was launched around mid-October 2011. The 6-speed automatic transmission with manual mode could meet the diverse needs of consumers. Model: Tires were also a highlight of the SC7 (Hai Jing), with all models featuring standard 9-spoke aluminum alloy wheels and high-specification 205/55R16 Giticomfort Giti 228 tires. These tires offered good value for money, with large tires enhancing stability and safety, and excellent noise control. The SC7 (Hai Jing) also came standard with four-wheel disc brakes across all models.
Regarding the discontinuation of Geely's Englon brand, I feel quite helpless when reflecting on my own experience. Back when I was car shopping, I considered Englon, but during the test drive at the dealership, I found the models too outdated—they were all based on old British designs, with high maintenance costs and hard-to-find parts. Geely probably realized the sales figures just weren't improving; the brand wasn't gaining traction in the Chinese market, and there wasn't much progress in Europe either. Think about it: the entire automotive industry is moving toward electrification and smart technology, and Englon's traditional fuel vehicles couldn't keep up. To focus resources on new brands like Lynk & Co and the Geely Xingyue L, Geely had to shut down the Englon production line. I also believe this is related to environmental policies—new regulations have stricter emission requirements, so older cars were bound to be phased out eventually. As a major company, Geely needs to optimize its product lineup to stay competitive; otherwise, how can it compete with Tesla and BYD?
