Why Did Fiat Completely Halt Sales?

[SawyerAnn]

The reasons for Fiat's halt in production are as follows: 1. Insufficient Attention to the Chinese Market: When Fiat first entered the Chinese market, consumer demand for cars was not high, leading to a lack of emphasis on product layout and marketing efforts by Fiat. 2. Slow Product Updates: After re-entering the Chinese market, Fiat only launched two models between 2010 and 2018. Compared to car companies like Volkswagen, Nissan, and Honda, which actively catered to the market with continuous model updates, Fiat naturally fell behind. 3. Low Brand Recognition: With few models in the market and insufficient brand recognition, Fiat naturally became a niche brand. Consumer herd mentality is strong; the more niche a brand is, the fewer people buy it.