Why Did FAW Senya Discontinue Production?
2 Answers
FAW Senya has not been discontinued. Below is an introduction to FAW Senya: 1. Overview: The XENIA Senya is the first model of the Daihatsu brand in China. It is produced by Daihatsu in collaboration with China FAW Group Corporation under a technical licensing agreement at FAW Jilin Automobile Co., Ltd. 2. Features: (1) Powerful Performance: Equipped with a Japanese Daihatsu original imported DVVT engine. (2) Spacious Interior: Achieving a large interior space in a compact car is one of Daihatsu's specialties. (3) Small Turning Radius: Capable of handling crowded roads and narrow parking spaces with ease. (4) High Ground Clearance: With a ground clearance of up to 200mm, it can handle various road conditions, comparable to SUVs.
A friend of mine used to drive a Senia, and it was probably discontinued due to extremely poor sales. You hardly see this car on the road anymore. SUVs from the same period, like the Haval, sold like hotcakes, while the Senia was priced higher with no standout features and a dated exterior design that didn’t appeal to young buyers. Additionally, FAW likely shifted resources to brands like Bestune or Hongqi, which had more potential. After the partnership with Mazda ended, the technology wasn’t updated, leaving the models outdated. For owners, the difficulty in finding aftermarket parts is frustrating, but that’s how the market works—if you’re not competitive, you get phased out. Fortunately, with the rise of electric vehicles now, there are plenty of options for upgrading. When you think about it, parking the Senia wasn’t much of a loss—it was just a transitional product. Ultimately, automakers need to make money, and low sales inevitably lead to discontinuation.