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Why Did Borgward Cars Cease Production?

2 Answers

DeThomas

09/04/25 2:45am

Borgward car models were discontinued because their fuel consumption failed to meet standards. Below is relevant information about fuel consumption: 1. Fuel consumption per 100 kilometers: This refers to the amount of fuel a vehicle consumes when driving a hundred kilometers at a certain speed on the road. It is a theoretical indicator for vehicles. The fuel consumption per 100 kilometers is a value measured by manufacturers using a dynamometer installed on the vehicle's chassis in an objective environment, converted into speed parameters, and then calculated as the theoretical experimental fuel consumption data for the model when driving at specified speeds. 2. Road condition fuel consumption: Road condition fuel consumption is a fuel indicator calculated based on repeated tests of a vehicle driving on specified roads at prescribed speeds and times, also known as multi-condition road cycle fuel consumption. In the specifications, each cycle includes various driving conditions, and records driving conditions according to various indicators such as specified shift times, parking times, driving speeds, acceleration, braking, and deceleration in each cycle. The measured values obtained by this method are closer to actual values.

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Finn

09/16/25 3:58am

The shutdown of Borgward is quite a complex issue. As a long-time car enthusiast, I'd like to share some insights. Borgward was originally a prestigious German brand that shone brightly in the automotive world during the 1950s before fading into obscurity. In 2015, China's Foton Motor launched a revival plan, producing SUVs and sedans in China with initially impressive debuts. Unfortunately, the good times didn't last - market response was lukewarm, sales never took off, and by around 2020 they were only selling a few hundred units monthly. How could they sustain factory operations and R&D investments with such numbers? Financial strain emerged, exposing internal management issues like delayed R&D failing to keep pace with electrification trends. The result was official bankruptcy proceedings announced in late 2019, marking the brand's second demise. The root causes were flawed revival strategies and an intensely competitive landscape dominated by powerful Japanese and German automakers. This serves as a wake-up call for other niche manufacturers - nostalgia alone isn't enough, you need genuine product strength and market adaptability.

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