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Why Did Bayerische Change Its Name to BMW?

1 Answers
Sid
09/08/25 7:28am

Bayerische was actually the original name of BMW when it first entered China, dating back to the 1990s. Initially, a transliteration approach was used, directly translating BMW into Bayerische. On the other hand, 'BMW' is the name used in Hong Kong, which is very fitting in Chinese and easy to remember. Therefore, since 1992, the mainland has also adopted this name to this day. Below is relevant information: Introduction: BMW, the full Chinese name being Bayerische Motoren Werke AG, is a German luxury car brand. BMW's car series include i, X, Z, and pure numeric models, as well as series 1, 2, 3, 4, 5, 6, 7, 8, and the M series (BMW's official high-performance modification department) based on improvements to these series. BMW was founded in 1916, with its headquarters in Munich, Bavaria, Germany. The blue and white logo of BMW represents the colors of the state flag of Bavaria, where BMW's headquarters are located. Over the past century, BMW has evolved from an aircraft engine manufacturer into a corporate group that focuses on premium cars and produces world-renowned aircraft engines, off-road vehicles, and motorcycles, ranking among the top automobile companies in the world. Its full name is die Bayerischen Motorenwerke (Bavarian Motor Works). Logo Meaning: BMW stands for Bayerische Motoren Werke, and the colors and combination of the logo come from the state emblem of Bavaria, where BMW is located. BMW started its business by producing aircraft engines, so many people think the logo represents a rotating propeller, but this is not the case. In fact, the meaning of the symmetrical blue and white pattern is very simple: the blue and white pattern is the state emblem of Bavaria, where the company is located, serving as a reminder of BMW's pure Bavarian heritage.

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