Why Did Baojun 730 Stop Production?

[VanBarrett]

Baojun 730 stopped production primarily because the product itself failed to attract potential consumers. Competitor factors: Originally, the Baojun brand, which lacked brand advantages, held a unique positioning and product edge in third-, fourth-, and fifth-tier cities. It dominated this market segment with three major strengths: spacious interiors, low prices, and a dense sales network. However, after 2018, consumers developed a new round of car selection preferences, prioritizing higher quality and brand reputation. Product factors: Models like the Jetour X70, which offer superior safety, handling quality, spacious interiors, features, and powertrain advantages, proved far more appealing to consumers than the Baojun 730. The price gap between these two models has narrowed to the cost of a smartphone, making the Baojun 730 no longer the sole choice for this consumer segment.