Why did BAIC Huansu stop selling?

[ORuby]

BAIC Huansu stopped selling due to poor sales. Here are the specific details about BAIC Huansu: Powertrain: The Zhangi series is equipped with a 1.5-liter turbocharged engine. The engine code is 4A91T, with a maximum power of 100kW and a maximum torque of 200 Nm. The maximum power speed is 5500 rpm, and the maximum torque speed ranges from 2000 to 4500 rpm. This engine features multi-point fuel injection technology and uses an aluminum alloy cylinder head. It is paired with a 5-speed manual transmission. Suspension: The front suspension of this model uses a leaf spring non-independent suspension, and the rear suspension also uses a leaf spring non-independent suspension.

[DelJack]

I used to drive a BAIC Huansu car, and my initial impression was decent—it was quite affordable. However, its sales later plummeted. I believe the discontinuation was mainly due to shrinking market demand, as consumers shifted toward new energy vehicles or safer brands. Huansu's models were updated too slowly, with outdated designs that didn’t appeal to younger buyers. Additionally, despite the low price, the cars had frequent minor issues, such as recurring electronic system problems, poor after-sales service, and hard-to-find spare parts. BAIC Group likely redirected resources to electric vehicles, like the Arcfox brand, leading to the abandonment of Huansu. Such adjustments are common among automakers—having too many brands can be a waste of money. During an economic downturn, cutting unprofitable lines is quite normal. I’d say it’s better to prioritize cars with strong market feedback when choosing a vehicle.

[VanEvelyn]

I've encountered many Huansu car owners at repair shops, and a common complaint is inconsistent quality. Issues like engine oil leaks and transmission jerking are frequent, making repairs troublesome. The high fuel consumption and failure to meet emission standards made sales even harder when new national standards were introduced. The poor after-sales service network also led to customer loss. BAIC Group might have found maintaining Huansu costly with low returns, shifting its strategic focus to the new energy sector. Other reasons include fierce competition, with SUVs from Great Wall and Geely taking market share. Internal decision-making mistakes, such as weak promotional efforts, also played a role. Naturally, consumers opted for more reliable brands, resulting in Huansu being discontinued.

[StCody]

From an economic perspective, the discontinuation of Huansu sales stems from sluggish sales and significant losses. Inventory pile-up and tight cash flow forced BAIC to make a decisive move. Market saturation and price wars have rendered low-priced models unprofitable. Policy shifts favoring new energy vehicles further exacerbated the situation. BAIC may reallocate resources to safeguard its core business, making the discontinuation a wise decision.