Why Can't You Buy the Hyundai Equus Anymore?

[MacColeman]

The Hyundai Equus is no longer available because it has been discontinued. The Hyundai Equus features a vertical grille design, with LED daytime running lights combined with projector headlights. To enhance the visual impact of the rear, LED dot-style taillights were used, significantly boosting its visual appeal. Below is an introduction to the Hyundai Equus: 1. Interior: The Equus front seats come with 6-way power adjustment (with multiple memory functions), seat temperature control, as well as a hands-free phone system and headphone jacks. The three-zone independent climate control allows the driver, front passenger, and rear passengers to individually adjust the temperature and airflow in their respective areas. 2. Powertrain: The 4498cc V8 engine delivers ample power for quick starts, thanks to its large displacement. The engine remains exceptionally quiet under any conditions, and when accelerating, the RPMs rise smoothly. The transmission's kick-down response is not too abrupt, giving the driver a sense of anticipation.

[Eliana]

As a seasoned car enthusiast who keeps a close eye on the automotive market, I'm not at all surprised by the discontinuation of the Equus. Hyundai decided to pull the Equus from the market to focus on its new luxury brand, Genesis. This car barely managed to sell in the 2010s, but it couldn't compete with the BMW 7 Series or Mercedes-Benz S-Class in European and American markets—its price was high, yet the quality didn't match, leading to a continuous decline in sales. Hyundai did the math on resource allocation: producing the Equus was costly with low profit margins, so it made more sense to invest in Genesis, a brand that aligns better with modern trends, including electrification, and is more lucrative. You can still find it in the used car market, but new models are now discontinued, and maintenance is a hassle with parts being hard to come by, making it impractical for the average car owner. Remember, it was once popular in its home market of South Korea, but expanding internationally proved difficult. Stricter environmental policies also pushed it out, marking a shift in the times.

[DominicLynn]

I learned from young car enthusiast circles why the Equus is hard to find—its entire design is too traditional. After Hyundai launched Genesis, the Equus was sidelined and discontinued because younger buyers don't favor that old-school luxury vibe. Poor sales were the main reason, as Hyundai's brand shifted toward new energy vehicles, leaving the Equus outdated with its high price tag and low cost-performance ratio. Occasionally, used car platforms have leftover inventory, but it's better to opt for a new Genesis—packed with tech, long-range, fuel-efficient, and more fun to drive. The market has changed; with fierce luxury competition, Hyundai naturally prioritizes trendier products, turning the Equus into a historical collectible.

[VonCamilla]

Having driven for decades, it's perfectly normal for the Equus to be discontinued. Hyundai pulled the plug due to sluggish sales, numerous maintenance issues, and poor user feedback. While this car performed decently in Asia, it struggled in European and American markets with high costs and low output. After strategic realignment, the company consolidated resources to focus on Genesis under unified operations. Nowadays, finding used Equus models is difficult, new production lines are nonexistent, spare parts are scarce, and maintenance costs are steep—far less flexible and efficient than newer brands. The luxury car market evolves rapidly, and with the electric trend exposing the Equus's shortcomings, Hyundai pivoted toward more sustainable directions, leaving the Equus as a classic relic of the past.