Why Are Used Lincoln MKZs So Cheap?
2 Answers
The following are the reasons why used Lincoln MKZs are cheap: 1. Low brand recognition: Lincoln entered the Chinese market in the 1980s but withdrew in 2008 due to poor sales, only returning in 2014. During Lincoln's absence (before 2014), brands like Cadillac, Lexus, Jaguar, and Land Rover quickly captured Lincoln's original market share. Today, Lincoln has lower brand recognition compared to these competitors, forcing it to rely on pricing advantages and high-value models to attract customers. 2. Short wheelbase: The Lincoln MKZ's body dimensions are 4925/1864/1477mm, making it one of the largest in its class, but its wheelbase is only 2850mm.
When I was considering buying a used midsize luxury sedan, I looked at the Lincoln MKZ and noticed its price dropped significantly faster than comparable models from Lexus or Mercedes. I think the main reasons are Lincoln's weaker brand influence in the luxury market, leading to steep depreciation right after purchase, coupled with the MKZ's slower design updates and more traditional technology, which many find less stylish. Another factor is its relatively high fuel consumption, especially in city driving, along with costly maintenance and expensive replacement parts—all of which deter potential buyers. As an average consumer, I believe a used MKZ can be a great deal for those on a budget seeking comfort, provided you find one with good maintenance records and budget for extra upkeep. After all, getting a bargain on a used luxury car comes with some risk, but overall, it still offers a comfortable driving experience.
