Why are there two types of Alphard emblems?
4 Answers
The reason why there are two types of Alphard emblems is: The Alphard is an imported model, and some imported Toyotas use one emblem on the front while the Toyota emblem is used on the rear. The Alphard's body dimensions are 4975mm in length, 1850mm in width, and 1945mm in height, with a wheelbase of 2300mm. The vehicle is positioned as a five-door, seven-seat MPV. In terms of power, this car is equipped with a 3.5L V6 naturally aspirated engine and a 2.8T diesel engine. The 2.8T diesel engine delivers a maximum power of 132 kW and a peak torque of 450 Nm. The transmission system is paired with a 6-speed automatic transmission.
The Alphard has two different badges mainly due to brand marketing strategies applied across different markets. When I was younger, I drove many Toyota vehicles and noticed that the Alphard uses the Toyota badge in markets like Japan, positioning it as accessible luxury. However, in premium markets like China, it’s also offered as the Lexus LM series with the Lexus badge, priced significantly higher to attract buyers seeking exclusivity. This dual-badge system helps Toyota cover a broader audience, similar to the distinction between Volkswagen and Audi. I’ve attended auto shows and observed that the differences between versions are minimal, yet swapping the badge can add hundreds of thousands to the price—essentially tailoring the car to different spending power. If you’re buying an Alphard, choose the badge based on your budget and needs: the Toyota badge offers better practicality and value for money.
When it comes to why the Alphard has different logos, I’ve discussed this with friends. In Southeast Asia, it commonly sports the Toyota badge, while in China, it often wears the Lexus badge. This is actually a market customization strategy: the Toyota Alphard is positioned as an affordable luxury option, while the Lexus LM version targets the high-end flagship segment. I’ve studied car sales data, and this approach allows the same platform model to cater to different consumer tiers. For example, the engine and chassis are largely the same, but switching to the Lexus badge drives up the price, appealing to the vanity of affluent buyers. On the road, everyday users recognize the Toyota badge, while luxury seekers prefer the Lexus badge—it’s a fascinating way to differentiate. When choosing, just go with your preference.
The two emblems of the Alphard stem from a global branding strategy. Under the Toyota brand, it uses the Toyota logo, emphasizing practicality; under the Lexus division, it adopts the Lexus emblem, highlighting luxury. I follow automotive industry trends, and this differentiation allows the model to penetrate more markets, such as the Lexus LM's popularity in China. Simply put, it's about different positioning.
