Why are there so few people buying the Audi S5?

[ElisaLynn]

Here are some reasons why there are relatively few buyers for the Audi A5: 1. Purchase channels: The A5 is an imported vehicle, unlike the A4L and A6L which are products of FAW-Volkswagen Audi. It has relatively fewer purchase channels and was introduced to the domestic market relatively late. 2. Consumer demographics: The A5 is positioned as a sporty coupe, belonging to a niche segment. With frameless windows and a style more suited to younger people, the model also emphasizes sportiness with a stiffer suspension and a more performance-oriented setup. This limits its consumer base to younger individuals, among whom there are relatively few who can afford the A5. 3. Cost-performance ratio: The cost-performance ratio is relatively low, making it less competitive.