Why are there not many people buying the BMW X2?
2 Answers
The reasons why not many people buy the BMW X2 are related to its size and configuration. Here are the detailed explanations: Too small in size: The BMW X2 is not only smaller in body size compared to the BMW X1. The domestic BMW X2 and the imported BMW X2 have the same body dimensions, with a length, width, and height of 4379/1824/1560mm and a wheelbase of 2670mm; while the domestic BMW X1 has body dimensions of 4565/1821/1620mm and a wheelbase of 2780mm. From these values, it can be clearly seen that the BMW X1 is significantly larger than the BMW X2. Configuration lacks surprises: The BMW X2 breaks away from BMW's traditional design in appearance, looking very sleek and highly individualistic, which suits the taste of young people, but it is also limited to the younger audience. Additionally, the interior of the BMW X2 does not offer many surprises, maintaining the traditional BMW interior style, which creates a significant contrast with its exterior design.
Last time I was chatting with a buddy who's been running an auto repair shop for over a decade, we got onto the topic of the BMW X2. The guy straight up said this car has a bit of an awkward positioning. You'd think it's sporty, but the chassis tuning isn't that noticeably different from the X1, while the rear legroom is clearly tighter - feels cramped to sit in. In terms of practicality, the similarly priced X1 offers way more space and a more usable trunk, making it better suited for families. If you're after luxury appeal, most people in this segment would prefer the design of a Mercedes GLA or Audi Q3. The real kicker is the pricing - the X2's price range overlaps with its bigger brother X1 without offering enough differentiation in features. The high-end X2 trim even approaches the entry-level X3's price point - who wouldn't want to size up? Add to that BMW's later push with the all-electric iX1 stealing its thunder, and it's no wonder the sales figures stayed low. This car feels like it never found its proper niche, stuck between two stools.
