
The reason why there are licensed vehicles in 4S stores is that they are provided as test drive vehicles. There are 3 key points for license plate identification techniques: 1. Observe the font of the license plate: Although the font of motor vehicle license plates follows a unified national standard, they are not produced uniformly nationwide. Therefore, the size and structure of the fonts vary between plates. However, each province has its own characteristics in producing motor vehicle license plates, and with careful observation, it's not difficult to distinguish them. Genuine plates, i.e., standard license plates, have uniquely designed fonts with intellectual property rights, offering a good visual experience. Counterfeit plates may have a bluish or yellowish background color, with fonts appearing either too thin or too thick, or showing abnormalities at the turns of the characters. 2. Observe the coloring of the license plate: The quality and composition of the paint used for the base plate of vehicle license plates vary, leading to differences between genuine and counterfeit plates. Genuine plates are colored with imported paint applied through a roller, resulting in even coloring only on the raised parts. Counterfeit plates are usually hand-painted with a brush, giving an uneven appearance with visible brush strokes. Additionally, some recessed areas may also be colored, giving an overall impression of rough workmanship. 3. Observe the reflectivity of the license plate: Genuine plates do not reflect sunlight but reflect under direct light. Counterfeit plates may appear shiny from certain angles under sunlight but remain dull under direct light, without any reflection.

When I see those licensed vehicles at the 4S dealership, I often think they might be prepared for test drives. To allow customers to experience new models firsthand, dealers will first license some vehicles so we can take them out for test drives without having to go through temporary registration procedures. Additionally, some of these are certified used cars—pre-owned vehicles acquired or traded in by the dealership that are directly sold with their existing plates, making the process more convenient. Sometimes, the dealership may have promotional vehicles that are pre-registered and sold at a discount, such as overstocked cars that have been sitting too long—they get licensed in advance while waiting for buyers. For us buyers, this saves both time and money by reducing the hassle and cost of registration. I think this is quite common, as 4S dealerships always need to ensure they have display vehicles on hand to meet different customer needs—it’s also part of their sales strategy.

Our 4S dealership adopts this approach primarily for inventory management and customer convenience. For instance, newly arrived test drive vehicles must be registered first to allow urban test drives for customers—without registration, we'd need to apply for temporary permits each time, causing delays. Additionally, when overstocked inventory accumulates, we register and plate these vehicles as promotional models for quick turnover to reduce holding costs. Our used car department also frequently retains original plates when acquiring vehicles to simplify ownership transfers. Not to mention regulatory requirements: in certain regions, environmental regulations mandate pre-registration of vehicles before sale to ensure compliance with emission standards. Ultimately, this strategy maintains inventory flexibility, allowing customers to view registered vehicles immediately upon arrival, which accelerates sales—a highly practical solution.

When I was buying a car, I noticed a bunch of pre-registered vehicles at the 4S store. The reason is quite simple: test drive cars can be taken away for a spin immediately, saving the dealership the hassle of handling registration procedures. Some are certified used cars, where the original owner's license plates can be retained, making it much easier for us buyers to take over. In terms of promotions, if some new cars have been in stock for too long, the 4S store might register them in advance and sell them at a discount to clear inventory, such as using them as display cars. For us, the benefits are obvious—saving on registration fees and getting the car faster—but it's essential to thoroughly check the vehicle's history to avoid buying an older car with high mileage.


