Why Are There Fewer People Buying the MG HS?
4 Answers
The reason why fewer people buy the MG HS is due to public concerns about the seven-speed dry dual-clutch transmission and the initially inflated prices in the first six months after its launch. Below is an introduction to related MG models: 1. MG5: A coupe produced by MG, featuring the third-generation MG family design language, with a stylish and trendy exterior full of sporty and technological appeal. The MG5 is tailored for young people seeking dynamic and trendy aesthetics, combining fashion, quality, and sportiness in a trendy coupe. 2. Positioning: The all-new MG5 is positioned as an entry-level premium sporty coupe priced around 80,000 yuan. As the first sedan under MG's third-generation family design language, it boasts a fashionable and sporty exterior with advanced technological elements, offering five key premium experiences in design, performance, quality, intelligence, and safety. It provides a better choice for young consumers pursuing high-quality sporty sensations.
I feel that not many people buy the MG HS, mainly because the brand awareness is too low. Although MG is now owned by SAIC, many people in China still regard it as a foreign niche brand, unlike Toyota or Honda which are household names. As ordinary consumers, we prioritize reliability when buying a car. The MG HS has few user reviews, and online comments mention frequent minor issues, such as occasional electronic system failures, which are troublesome to repair. The sparse distribution of 4S stores means that in smaller cities, finding a service center requires a long trip, and a single maintenance visit can take half a day. In terms of performance, the 1.5T engine's tuning is unstable, causing noticeable jerks when driving in the city, which affects comfort. The starting price of 160,000 yuan offers little discount, making it less cost-effective compared to competitors in the same segment. The resale value is also poor, with prices dropping significantly after just two or three years, leaving owners worried about losing money on their investment. While the safety performance is average, the crash test data isn’t outstanding, and insurance costs are relatively high. Overall, these factors make people like me prioritize more reliable car options.
Speaking of the MG HS's low sales, I think the biggest issue is its unattractive design. Young people buying SUVs care about fashion, but its exterior and interior are too conventional, lacking the head-turning appeal. While the official power specs look decent, the actual driving experience reveals higher fuel consumption, easily exceeding 8L/100km in city driving, leading to higher fuel costs. The smart system is outdated, with a sluggish central control screen and laggy navigation, far less smooth than domestic electric vehicles. The 4S dealerships are sparse, maintenance queues are long, service attitudes are poor, and there are many negative reviews. The space practicality is mediocre, with a small trunk that can't fit camping gear. The brand's marketing is weak, with few advertisements and low social media buzz. The price of around 160,000 yuan offers little advantage, and there are few promotional activities. In the second-hand market, it depreciates quickly, resulting in losses when reselling. Safety-wise, the active and passive configurations are simplified, and the noise at high speeds affects the driving experience. Overall, for average users, it's better to stretch the budget slightly and opt for models from Geely or BYD for better value.
There are several core reasons why the MG HS is not popular. The engine technology is mediocre, with noticeable jerking in the 1.5T engine, leading to poor driving comfort in the city. There are transmission matching issues, with delayed gear shifts at low speeds affecting responsiveness. The chassis tuning is on the stiff side, insufficiently filtering out bumps, making long drives tiring. Fuel efficiency is average, with a combined fuel consumption of around 7.5L, while competitors like the Honda CR-V can achieve 6L. Safety configurations are standard, but it only scored four stars in crash tests. Maintenance costs are high, with scarce and expensive parts, and long repair cycles. The brand has low recognition, with limited 4S store coverage, few discounts on new cars, and low resale value, depreciating over 20% in the first year.
