Why are there fewer people buying the Ford Edge PLUS?
2 Answers
Nowadays, fewer people buy Land Rovers because the car prices are relatively high and difficult to popularize. The following is an introduction to Land Rover: 1. Introduction: Land Rover is a British all-terrain vehicle and sport utility vehicle brand, owned by Jaguar Land Rover, with current model series including the Range Rover, Discovery, and Defender. 2. Brand: Land Rover was launched in 1948 as a pioneer in civilian all-terrain special vehicles and was the first car in the world to successfully traverse the notoriously difficult jungles and wilderness of Central America. Originally, Land Rover was named after a single model by the Rover Car Company, but it gradually developed into a brand. 3. History: In 1948, after the war, the first Land Rover was born in the UK. It was a simple and innovative aluminum work vehicle. This was a new model created by Spencer and Maurice-Wilks brothers of the British Rover Car Company.
I think the reason why fewer people buy the Ford Edge PLUS is mainly due to the fierce market competition, especially with strong competitors like the Toyota Highlander. The Highlander has a top-tier reputation among family SUVs—it's fuel-efficient, durable, and holds its value well, making it the first choice for many buyers. Although the Edge offers ample space and good handling, its higher fuel consumption makes it more expensive to drive, and its interior design feels outdated, failing to appeal to younger consumers' tastes. Additionally, Ford's brand marketing hasn't kept up with the competition in recent years, naturally diverting sales. Moreover, the SUV segment is now highly diversified, with consumers favoring tech-savvy new energy vehicles. The Edge lacks standout features in this area and relies on its old strengths. Having driven it a few times, I found its power response mediocre and comfort not top-tier, which limits its overall competitiveness.