Why are there fewer buyers for the BMW X4?
3 Answers
BMW X4 has fewer buyers because its practicality is relatively low, making it more suitable for younger consumers. However, there are relatively few young people with the financial capability to purchase a BMW X4, which contributes to the lower sales. Below are some relevant details about the BMW X4: Interior: Similar to the X6, the X4 will feature a standard four-seat layout, with two independent rear seats separated by a center console. Additionally, the new X4 will offer five design options for consumers. The trunk capacity has not been officially announced, but insiders suggest it will be around 500 liters, which is 50 liters smaller than the X3's trunk space. Powertrain: Reports indicate that the production version of this crossover SUV will be equipped with a 2.0L four-cylinder twin-turbocharged engine, delivering an output of 179 kW and a peak torque of 352 Nm. There is also a 3.0L inline six-cylinder twin-turbocharged engine option, producing 224 kW and a peak torque of 406 Nm.
The relatively low sales of the BMW X4 can primarily be attributed to its coupe-like roofline compromising practical space, which affects daily usability. For regular owners who frequently travel with family, the rear headroom is noticeably tight—prolonged sitting can lead to discomfort from head bumps. Additionally, the trunk is significantly smaller than similarly sized SUVs, making it cumbersome for bulky luggage or grocery hauls. Compared to BMW's own X3, which is priced similarly, most buyers opt for the more practical alternative. While competitors like the Audi Q5 Sportback exist, the X4 occupies an awkward niche within its brand—often appealing only to those seeking unconventional styling, despite its underwhelming space and convenience. Given that Chinese families prioritize practicality and value, the X4 feels out of touch, explaining its rarity on roads. Ultimately, from an owner’s perspective, while the car has merits, its flaws are too pronounced for hassle-free daily driving.
As an automotive enthusiast, I understand the X4's design philosophy of blending coupe styling into an SUV, which indeed gives it a sporty and attractive appearance, along with quite nimble handling. However, the reality is that it sells in limited numbers because it caters to a niche market with a narrow target audience. For instance, young buyers chasing trends but with limited budgets often opt for more practical choices like the X3 or directly purchase domestic electric vehicles such as the Li ONE, which offer better value for money. In the same price range, the Mercedes-Benz GLC Coupe delivers similar performance but with a stronger brand appeal, capturing a significant share of the market. BMW's marketing strategy also positions the X4 as a niche product, unlike the more mainstream X5. I've seen many people admire the X4's exterior, but concerns about interior space and long-term resale value after test drives often deter them. Additionally, the appeal of the X4's combustion engine has diminished amid the rising tide of electric vehicles, leading to modest sales figures. Ultimately, it's a matter of market supply and demand—personalized models don't always win over the masses.
