Why are there fewer buyers for the BMW 6 Series?
3 Answers
BMW 6 Series has fewer buyers because this series of cars belongs to the coupe category, which is inherently positioned for a smaller audience of consumers who pursue sports performance. Below is a relevant introduction to the BMW 6 Series GT: 1. Body dimensions: The BMW 6 Series GT has a body length of 5103mm, and the wheelbase is maintained at 3070mm, the same as the standard wheelbase version of the 7 Series, so the spaciousness of the interior space is not a concern. Although the 6 Series GT has a fastback design, the use of an inwardly concave design ensures that the rear headroom is not affected. 2. Space: The trunk offers a huge and flat luggage space of 610L, which can easily accommodate four or five 24-inch suitcases, and it also features a lower-level design.
As a longtime BMW fan who has owned three 5 Series, I can say the 6 Series struggles with awkward positioning. Sure, the coupe styling looks sharp, but it costs over 100k RMB more than the 5 Series while offering less trunk space. Families with two kids typically opt for SUVs or long-wheelbase sedans, and young buyers with sufficient budgets often go straight for the M4. Marketing strategy plays a role too—BMW prioritizes volume models, so 6 Series cars often get tucked away in showroom corners, with sales staff rarely promoting them. Maintenance is another headache: those frameless door seals age quickly, and replacing them costs half a month's salary—hardly bearable for typical 5 Series owners. On top of that, 6 Series models depreciate rapidly in the used market. Honestly, you're better off getting a new 5 Series for solid, hassle-free ownership.
Last year, while helping a friend pick a car, I researched the 6 Series and found its cost-performance ratio to be disappointingly low. At the same price point, you could get an Audi A7 with money to spare, or stretch the budget slightly for an entry-level Porsche Panamera. It overlaps too much with the 8 Series, which clearly boasts superior interior materials. Space is a major drawback—at 182cm tall, my head touches the ceiling in the back seat, making it suitable mostly for young couples. Fuel consumption is also high; the 3.0T easily hits 14L/100km in city driving with AC on. The biggest issue is the stingy standard features: even ventilated seats are optional on the base model, and laser headlights require extra payment on a car that costs over 700,000 RMB out the door. At that price, you could already get a HiPhi EV these days.
