Why are there few people buying the Haval F7x?
3 Answers
The reasons why few people buy the Haval F7x are as follows: High failure rate of the Haval F7: According to data provided by the car quality website, the Haval F7 has received 1,936 quality complaints in just one year. Among them, faults in the car's internet system, audio system, and navigation issues account for 60% of the total complaints. In addition, brake noise and body rust problems also account for 10% of the complaints. Fortunately, complaints about the three major components are relatively few, as Great Wall's 1.5T/2.0T + 7-speed dual-clutch transmission system is already quite mature and widely used in its models. Therefore, the F7 still has good reliability in terms of the three major components. Issues with the target consumer group: The Haval F7 is targeted at young people, but the main audience of Haval is still middle-aged people aged 35-55. Therefore, these people prefer to choose the more mature and conservative Haval H6 model.
I've test-driven the Haval F7X several times and found its design quite cool, but there are many reasons why it doesn't sell well. The rear seat space is too small, making it cramped for family outings; the fuel consumption is relatively high, reaching over 12L in city driving, which significantly increases monthly expenses. Compared to competitors like the Geely ICON, the F7X is more expensive but has slower power response and lacks excitement in acceleration. User reviews are also poor, with frequent complaints in car owner groups about minor issues like erratic navigation systems and stiff suspension that makes long trips uncomfortable. While Haval's own H6 is a best-seller with ample features at a lower price, the F7X seems awkwardly positioned. Its niche coupe-style appeal attracts younger buyers but lacks practicality, as family users prefer more spacious SUVs. The resale value is also low, resulting in significant losses when selling second-hand. Unless you truly love its unique appearance, most people would opt for more practical vehicles.
Analyzing the auto market data, the sluggish sales of the Haval F7X can be attributed to three main reasons: ambiguous product positioning—as a coupe SUV, its insufficient space led to the loss of core family users; intense competition—models like the Changan CS75 PLUS and BYD Song series in the same price range offer better performance and reliability with more attractive pricing; and uneven brand resource allocation—Haval focused more on promoting its H series, resulting in limited marketing investment and low user awareness for the F7X. Additionally, amid economic downturns, consumers have become more cautious with spending, prioritizing value-retaining and fuel-efficient models. The F7X's avant-garde design lacks practicality, leading to weak repurchase rates and word-of-mouth promotion. The overall market trend is shifting toward hybrid and pure-electric vehicles, and the F7X's failure to update timely to attract green energy enthusiasts is another hidden factor.
