Why Are There Few People Buying Aston Martins?
1 Answers
There are several reasons why few people buy Aston Martins: 1. High Price: Aston Martins are relatively expensive. Like Porsche, Lamborghini, and Ferrari, Aston Martin is a car brand with a long history, and its market positioning is not targeted at the general public. 2. Small Company with Limited Market Reach: Aston Martin has a small number of employees, and its business focus is primarily on the UK and Europe. Therefore, Aston Martin's market coverage is not global. It was only in recent years that the company began to go public and expand its market, which is much later compared to brands like Ferrari, Lamborghini, and Porsche.