Why are there few buyers for the Haima 8S?
1 Answers
Haima 8S has few buyers for the following reasons: Marketing Strategy: First, Haima's marketing strategy is not quite appropriate. Haima seems to have never focused much on marketing, making it difficult for consumers to see promotional activities for the brand. Additionally, the slow pace of product updates in the early stages led to a continuous decline in brand influence and a sharp drop in vehicle sales, making it uncompetitive compared to many strong domestic brands. Direct Sales Model: Second, the internet direct sales model currently adopted by Haima is too avant-garde. For most consumers, cars are relatively expensive purchases, and people prefer to 'see is believing.' They need to test drive before making a decision. Therefore, the Haima 8S cannot quickly change consumers' minds, resulting in very few users actually willing to pay for it. Providing Sufficient Confidence: Lastly, Haima has failed to provide consumers with enough confidence. While the CEO selling properties to save the company may seem inspirational, it also reflects the company's lack of strength. Buying a car is not a one-time purchase; it involves follow-up maintenance and other services. If the company goes bankrupt after the purchase, consumers would be left in a very passive situation.
