Why are second-hand imported Outlanders so cheap?
1 Answers
Second-hand imported Outlanders are cheap due to their outdated interior and low competitiveness. Here are the specific reasons: 1. Outdated interior: The interior is old-fashioned and dull; the engine technology is outdated (weak acceleration, higher fuel consumption by one liter per 100 kilometers). 2. Low competitiveness: The imported version of the Outlander is relatively expensive. While the Outlander is cheaper compared to other joint-venture SUVs in the same class, it is much more expensive than domestic SUVs, making it much less competitive against already domestically produced models like the RAV4 and CRV. The Outlander is a mature compact SUV with no issues in reliability and durability, making it a cost-effective joint-venture SUV model. However, the appeal of the Mitsubishi brand is not as strong as it used to be. To establish a foothold in the compact SUV market, it can only take the high cost-performance route, which is why the domestically produced Outlander was deliberately priced low.