Why are MG cars rare in the market?

[OSamuel]

MG cars are not selling well for the following specific reasons: 1. Younger demographic of car buyers: Nowadays, most people visiting 4S dealerships to buy cars are post-90s young adults, who have unique perspectives on vehicles and diverse purchasing methods. Consequently, various 4S dealerships have started offering promotional policies to alleviate the financial pressure on young buyers. However, MG cars have consistently lacked significant promotional activities, failing to attract young consumers. 2. High car prices and lack of price advantage: With increasing life pressures, people are now more inclined to consider lower-priced cars when purchasing. Although MG has a comprehensive lineup, including both new energy vehicles and traditional fuel-powered cars, the overall car market is currently sluggish. Moreover, MG's positioning is priced higher than ordinary domestic brands, making it less competitive in terms of cost-effectiveness. 3. Blind following in car purchases: Most consumers today tend to follow trends when buying cars, relying heavily on word-of-mouth and purchasing what others buy, often without personal judgment. Unfortunately, MG lacks sufficient brand recognition.