Why Are Joint Venture Cars More Expensive Than Domestic Cars?
1 Answers
Joint venture cars are more expensive than domestic cars for the following reasons: 1. Joint venture cars incur many additional costs compared to domestic cars. For example, brand usage fees, patent royalties, etc. These costs increase the overall expenses of joint venture cars. 2. Joint venture cars have dominated the domestic market for many years, with a high market share and relatively better reputation, leading to generally higher pricing. 3. Technical aspects. It must be admitted that joint venture cars do perform better in many technical areas compared to domestic cars. Domestic cars are still in the exploration phase, with relatively less advanced technology. In such cases, domestic cars can only compete on cost-performance, naturally resulting in lower prices than their joint venture counterparts in the same segment. 4. Supply and demand determine the value of the product itself. For example: if there are only one or two potential buyers for a domestic car but five or six for a joint venture car, the price of the joint venture car will inevitably be higher.