Why are Infiniti cars less popular among buyers?
2 Answers
Due to low brand recognition, emissions that do not align with China's energy-saving and emission-reduction policies, and the historically tense Sino-Japanese relations leading to a significant number of people boycotting Japanese products. Currently, China's openness has greatly increased, economic levels have significantly improved, and the market potential is enormous. Luxury cars from various countries compete in the Chinese market, giving consumers countless choices, but Infiniti's competitiveness is relatively weak. Below is relevant information about the car: Exterior: The Infiniti Q70L's exterior design continues the brand's design characteristics, with a front end that delivers a strong visual impact. The large grille and extensive chrome accents give it a very dynamic appearance. The headlight design is the highlight of the front face, and the daytime running lights, when illuminated, complement the silver body, making it look aggressive. The rear of the car is more rounded, with large taillights that are highly recognizable. Interior: The Infiniti Q70L's interior design feels somewhat outdated, as the car has not been updated for a long time. The layout is quite complex, retaining a large number of physical buttons, which makes it seem outdated compared to the Audi A6L and Mercedes-Benz E-Class. However, the interior materials are very high-quality, with extensive use of leather and wood trim enhancing the luxurious feel. Powertrain: The Infiniti Q70L offers two engine options: a 2.5L and a 3.5L, both V6 naturally aspirated engines. A 7-speed automatic transmission is standard across the lineup. Compared to the turbocharged engines of other luxury brands, this car's performance is primarily focused on smoothness.
As someone who frequently follows luxury car brands, I believe Infiniti's low sales are primarily due to its insufficient brand recognition. Although it is Nissan's luxury division, it is far less prominent than BMW or Mercedes-Benz in global markets such as China, Europe, and the US, making it less likely to come to consumers' minds first. The car designs, while unique, are not mainstream enough—for example, the Q50's interior feels outdated compared to its Audi counterparts, and its tech features are slow to update. The engine technology lags behind, with hybrid and electric vehicle development trailing Tesla or emerging competitors. After-sales service is another major drawback: the dealer network is sparse, maintenance is inconvenient, repair costs are high, and the resale value is low, which collectively deter potential buyers through word of mouth. Marketing efforts are minimal, with rare advertisements and no big celebrity endorsements like its rivals, making it hard for Infiniti to stand out in a competitive market. It urgently needs localized improvements and brand rebuilding to turn the situation around.