Why are Infiniti cars less popular?

[Omar]

Due to low brand recognition, emissions not aligning with China's energy-saving and emission-reduction policies, and the historically tense Sino-Japanese relations leading to a significant boycott of Japanese products by many consumers. Infiniti Exterior: The Infiniti Q70L's exterior design continues the brand's signature styling. The front fascia delivers strong visual impact with its large grille and extensive chrome accents, creating a dynamic appearance. The headlight design serves as the focal point of the front end, with daytime running lights complementing the silver body when illuminated. Infiniti Interior: The Infiniti Q70L's interior design appears somewhat dated, as the model hasn't undergone a generational update for quite some time. The cabin layout remains overly complex, retaining numerous physical buttons that make it seem outdated compared to competitors like the Audi A6L and Mercedes-Benz E-Class. However, the interior excels in material quality, featuring abundant leather and wood trim that enhance its luxury appeal.

[SpencerRose]

The reason why there are so few Infiniti drivers, I think, is mainly because the brand lacks recognition here. On the road, it's rare to see one Infiniti out of ten cars—people are used to common brands like Mercedes-Benz, BMW, and Audi, so naturally, they're unfamiliar with Infiniti. The new car prices are relatively high, yet the configurations aren’t particularly impressive. Compared to other luxury cars in the same segment, the value for money just isn’t there. Maintenance is also a headache—there are pitifully few 4S stores; in my city, there’s only one. Not only do you have to wait in long queues for repairs, but the parts are outrageously expensive, with replacements often costing thousands. The resale value is even worse, dropping by half in just three years, whereas Lexus holds its value much better. Infiniti itself isn’t helping matters—new models are slow to update, and with the trend toward electric vehicles, they haven’t introduced any decent electric options, leaving them lagging in competitiveness. To turn things around, they’ll need heavy advertising investment and innovative models to boost popularity.

[LeLily]

As someone who pays attention to the automotive market, Infiniti's low sales stem from its ambiguous brand positioning and marketing shortcomings. Its conservative and uninspired designs fail to attract attention compared to Audi's cool tech vibe or Lexus's refined elegance. With too few advertisements—rarely seen on TV or online—consumer awareness remains naturally low. The product lineup is also monotonous, lacking standout flagship models, and its configuration upgrades lag behind competitors. For example, while smart driving is trending, Infiniti's system updates are slow, leaving its user experience crushed by brands like Tesla. In the Chinese market, which favors premium German and Japanese brands, Infiniti is stuck in the middle with no clear advantage—its value proposition isn't compelling, and its high prices don't appeal to buyers. Perhaps it could learn from competitors and create some hit models to turn things around.

[KeiraLee]

From a practical perspective, Infiniti's low sales volume makes it a losing proposition. New cars start at over 300,000 yuan, but their value quickly drops to around 100,000 yuan in the used car market. The poor resale value makes buyers hesitant. Maintenance and repairs aren't cheap, with parts being particularly scarce—even small components require expensive imports, driving up long-term costs. Fuel efficiency is mediocre, lacking any standout fuel-saving features, which becomes a burden when gas prices are high. In contrast, Audi or Lexus models hold their value better, with extensive service networks and reasonable maintenance costs. Consumers are savvy—spending the same amount on a well-known brand makes more financial sense. Infiniti's products are stable but unremarkable, and their poor resale value and weak after-sales service deter potential buyers.

[OLaura]

Young people like me love buying cars that follow trends, but the Infiniti brand image feels too old-fashioned and unattractive. The designs aren't stylish, lacking dynamic elements; their ads are rare, with almost no buzzworthy campaigns on social media—compared to emerging players, they're practically antiques. With new energy vehicles dominating the market, everyone else is rolling out electric SUVs or coupes, while Infiniti's EV progress is painfully slow, offering single-function models that aren't cool. Brand awareness is low—when friends chat about cars, BMW and Tesla come up often, but Infiniti has zero presence. They need to launch some youth-oriented, cutting-edge models and collaborate with marketing influencers to boost freshness, or they'll never appeal to our generation.