Why Are Fewer People Buying Volvo?
1 Answers
Volvo's lower sales are primarily due to its high vehicle price and maintenance costs. Volvo maintains strict overall quality control and has very rigorous standards for automotive parts. While this ensures the reliability of Volvo's products in terms of quality, it also significantly increases costs, leading to higher vehicle prices. Additionally, this results in repairs being only possible at Volvo's own 4S stores, which to some extent creates difficulties in maintenance and higher expenses. Below is an introduction to Volvo: 1. Brand Introduction: Volvo Group (English: Volvo), a Swedish company now producing passenger cars, trucks, buses, construction equipment, yachts, and industrial engines, was founded in Gothenburg in 1927. The word 'Volvo' originally comes from Latin, meaning 'rolling forward.' 2. Brand Philosophy: Volvo's Nordic luxury approach is committed to providing worry-free mobility solutions in a personalized, sustainable, and safe manner.