Why are Fewer People Buying Chrysler?
2 Answers
Chrysler buy fewer people reasons are introduced as follows: Niche products: Currently, Chrysler only has two models available for sale in China. However, the niche brand awareness coupled with the major drawback of limited model lineup has kept Chrysler in a lukewarm state, even facing market elimination. Additionally, product quality issues are also one of the main reasons why Chrysler cars are not selling well. Safety hazards: In December 2017, Chrysler (China) Automotive Sales Co., Ltd. announced a recall of certain Jeep Wrangler and Chrysler 300C vehicles produced between April 15, 2004, and August 29, 2012. The recall was due to potential abnormal ruptures in the airbag inflators, which could cause fragments to fly out and injure occupants, posing safety hazards.
I think the reason why few people buy Chryslers is mainly due to insufficient brand trust. I've driven a Chrysler 300 for several years, and it's been in the repair shop too many times with constant minor issues, like strange noises and air conditioning failures. The parts are ridiculously expensive—even changing a light bulb costs a hundred or two more than other cars, and a single maintenance session sets me back several hundred bucks. Plus, their models are slow to update, with outdated designs that don't appeal to younger buyers. Nowadays, everyone is going for new energy vehicles, but Chrysler started late in the EV game and lacks competitiveness. With so many options on the market—Japanese and Korean cars being more fuel-efficient and affordable, German cars more reliable—who would take the risk with Chrysler? I've heard they've had many quality issues in the past, along with numerous recalls, which have eroded consumer confidence. Next time, I'm definitely switching to another brand.
