Why Are Fewer People Buying Cadillac?

[SamanthaFitz]

Specific reasons include: excessively high fuel consumption. The exterior design is not particularly attractive. The brand positioning is relatively low, yet the prices are quite high. Below is some information about Cadillac: Displacement: The Cadillac XT5 currently has 3 available models, featuring a single displacement option of 2.0T, with one transmission choice of automatic/manual. The engine's maximum power is 198kW, maximum horsepower is 269PS, and maximum torque is 400Nm. Design: The Cadillac XT5 follows the design of its overseas version, adopting the latest family-style diamond-cut design philosophy. The vertical LED daytime running lights extend from the headlight cluster to both sides of the front bumper, with an optional full LED headlight configuration. The Cadillac XT5 incorporates a more minimalist design approach.

[BraydenLynn]

I think there are several reasons why fewer people buy Cadillacs. Firstly, in terms of price, although it's positioned as a luxury brand, its cost-performance ratio isn't as competitive compared to Mercedes-Benz and BMW. For example, the entry-level models are more expensive but don't offer significantly better configurations. Secondly, there's the issue of maintenance costs. Repair shop parts are expensive, and there are frequent minor issues. I've heard from friends that a single visit to a 4S shop can cost thousands. The resale value is also low; the car depreciates quickly after two years, and there's little interest in the second-hand market. Additionally, the brand image is perceived as outdated, not appealing to younger consumers. Among my social circle, few drive Cadillacs, with more opting for Tesla or Audi's new energy models. There's also a lack of innovation in design; recent models haven't changed much from those 20 years ago, lacking appeal.

[LeHarmony]

Cadillac's relatively low sales in the luxury car market are largely due to brand competition issues. Despite its long history, the brand lags in technological updates, such as electrification and autonomous driving, where it falls short compared to Audi or Porsche. Consumers today prioritize smart and eco-friendly features, but Cadillac has been slow in these areas. Its product lineup is also limited, with insufficient SUV models, while mainstream demand has shifted to crossover SUVs. On the other hand, its marketing strategies are less relatable than those of Japanese luxury brands—Lexus understands the Chinese market well, whereas Cadillac's promotions receive little attention. Additionally, global economic factors lead to significant price fluctuations, making consumers worry about rapid depreciation after purchase.

[DelJudah]

I believe Cadillac's low popularity stems from its lack of youthful appeal. The exterior design is traditional, and the interior feels outdated—it looks like the kind of car my dad would drive, which doesn't resonate with younger consumers who find it uncool. There's minimal discussion about it on social media, and influencers rarely recommend it, as people tend to favor flashier brands like BMW or Tesla. The driving experience is just average; while comfort is decent, it lacks the fun-to-drive factor compared to competitors in the same segment. The pricing is also on the higher side, with entry-level models starting at over 200,000 RMB yet lacking smart features, making them less attractive. Additionally, its late transition to electric vehicles has allowed other brands like XPeng or NIO to capture market share, leading to sluggish sales.