Why Are Fewer People Buying Cadillac?
2 Answers
Specific reasons include: excessively high fuel consumption. The exterior design is not particularly attractive. The brand positioning is relatively low, yet the prices are quite high. Below is some information about Cadillac: Displacement: The Cadillac XT5 currently has 3 available models, featuring a single displacement option of 2.0T, with one transmission choice of automatic/manual. The engine's maximum power is 198kW, maximum horsepower is 269PS, and maximum torque is 400Nm. Design: The Cadillac XT5 follows the design of its overseas version, adopting the latest family-style diamond-cut design philosophy. The vertical LED daytime running lights extend from the headlight cluster to both sides of the front bumper, with an optional full LED headlight configuration. The Cadillac XT5 incorporates a more minimalist design approach.
I think there are several reasons why fewer people buy Cadillacs. Firstly, in terms of price, although it's positioned as a luxury brand, its cost-performance ratio isn't as competitive compared to Mercedes-Benz and BMW. For example, the entry-level models are more expensive but don't offer significantly better configurations. Secondly, there's the issue of maintenance costs. Repair shop parts are expensive, and there are frequent minor issues. I've heard from friends that a single visit to a 4S shop can cost thousands. The resale value is also low; the car depreciates quickly after two years, and there's little interest in the second-hand market. Additionally, the brand image is perceived as outdated, not appealing to younger consumers. Among my social circle, few drive Cadillacs, with more opting for Tesla or Audi's new energy models. There's also a lack of innovation in design; recent models haven't changed much from those 20 years ago, lacking appeal.
