Why Are Cruiser Motorcycles Not Popular Anymore?

[JeffreyLee]

Cruiser motorcycles are not popular now possibly due to their mature styling and limited target audience. Here are the specific reasons: Mature Styling: Cruiser motorcycles typically feature a high handlebar and low seat design, which gives them a relatively older and more conservative appearance. While riding one might look imposing, compared to street bikes or sports bikes, cruisers can seem a bit 'greasy'—similar to the difference between a Maybach and a Ferrari. Maybachs are excellent, but younger people tend to prefer Ferraris. Limited Target Audience: Cruisers give off a mature vibe, so their riders are often older. In overseas markets, middle-aged individuals might ride motorcycles more frequently, but in China, consumers of that age tend to focus more on family responsibilities. Very few maintain the passion for riding, so not many middle-aged people buy cruisers, and younger riders generally don't favor them either.