Why Are Cruiser Motorcycles Called Cruiser Motorcycles?

1 Answers
BethanyFitz
07/29/25 11:17am
Because cruiser motorcycles have a mature design and a limited target audience, hence the name "cruiser motorcycles". Mature design: Cruiser motorcycles typically feature a high handlebar and low seat design, which gives them a relatively more mature appearance and riding posture. While riding such a bike may look very imposing for young people, compared to street bikes or sports bikes, it can seem a bit outdated. This is similar to the difference between a Maybach and a Ferrari—Maybach is excellent, but young people tend to prefer Ferrari. Limited target audience: Cruiser motorcycles give off a more mature vibe, so riders of these bikes are often older. In overseas markets, middle-aged people may ride motorcycles more frequently, but in China, consumers of that age tend to focus more on family responsibilities. Very few maintain the passion for riding motorcycles, so there aren't many middle-aged buyers for cruiser motorcycles, and younger people generally don't favor them either.
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