Why Are Car Dealerships Called 4S Shops?
1 Answers
4S shop, fully known as a 4S automobile sales service shop, is a comprehensive service that integrates automobile sales, spare parts, after-sales service, and information survey. It is abbreviated as 4S because the first capital letter of each word in English is S. The 4S shop was first introduced to China by Guangzhou Honda in 1998. It can establish close production and sales relationships with various manufacturers, and has the advantages of a good shopping environment and strong brand recognition, which greatly promotes product sales. Subsequently, major automobile manufacturers followed suit. The "four-in-one" automobile management model refers to a car service enterprise that integrates the four major functions.