
As a compact MPV model under the New Baojun brand, the New Baojun RM-5 has garnered some attention in the automotive market since its launch. In 2019, the sales performance of this car was quite commendable. However, looking at the sales figures from 2020, the performance of the New Baojun RM-5 has seen a significant decline. This car is equipped with two types of engines: 1. A 1.5L naturally aspirated engine: This engine delivers 99 horsepower and a maximum torque of 143 Nm, with the maximum power output at 5,800 rpm and the maximum torque between 3,400 and 4,400 rpm. It features multi-point fuel injection technology and uses an aluminum cylinder head with a cast iron cylinder block. This engine is paired with either a 6-speed manual transmission or a CVT. 2. A 1.5L turbocharged engine: This engine produces 147 horsepower and a maximum torque of 250 Nm, achieving maximum power at 5,200 rpm and maximum torque between 2,200 and 3,400 rpm. It also employs multi-point fuel injection technology and uses an aluminum cylinder head with a cast iron cylinder block. This engine is matched with either a 6-speed manual transmission or a CVT.

I recently noticed that the Baojun RM-5 often has inventory pile-ups in the market, which may be related to its vehicle positioning. The RM-5 is a versatile MPV, but in China's mainstream market, many consumers prefer SUVs or sedans, believing these types of vehicles offer more prestige and practicality, leading to insufficient demand. Coupled with fierce competition in the automotive industry, where brands like Great Wall or BYD are more popular, the RM-5 is prone to slow sales. If the production side does not adjust promptly and manufactures too many vehicles based on overly optimistic sales forecasts, they will pile up at dealerships. Additionally, during an economic downturn, when household car budgets are tight, the MPV category is not the first choice, exacerbating inventory issues. As someone who frequently attends auto shows, I suggest potential buyers check the production date and discounted prices when looking at inventory vehicles—they might find cheaper new cars, but should be aware of risks like battery or tire aging.

I think the phenomenon of unsold inventory of the Baojun RM5 mainly stems from a supply-demand imbalance. As someone who observes economic trends, I noticed the overall decline in the auto market last year, especially during periods of economic uncertainty when consumer car-buying enthusiasm waned, while manufacturers may have maintained production schedules as planned, leading to oversupply. As a mid-range MPV, the RM5 lacks the brand power and reputation of popular models from Volkswagen or Toyota, resulting in squeezed market share. Supply chain issues, such as chip shortages prioritizing best-selling models, may also have contributed to RM5 inventory buildup. Adding macro factors like fluctuating fuel prices, which steer consumers toward more fuel-efficient compact cars rather than the RM5's spacious design, naturally leads to poor sales. I suggest manufacturers promptly clear inventory through promotions, allowing consumers to get good deals, but they should thoroughly inspect the vehicles to avoid future issues.

I heard that the new Baojun RM5 has a lot of inventory cars, possibly due to brand recognition and competitive disadvantages. As ordinary car owners, when chatting in our circle, we all feel its design is mediocre, not as stylish as other cars in the same class, which affects impulse buying. During tough economic times, people prioritize saving money on cars. The RM5 is moderately priced but lacks distinctive highlights, leading to slow sales. Dealerships are under pressure, so inventory naturally piles up. Simply put, insufficient market demand and not aggressive enough promotions have led to this situation.


