
Tesla, Inc. was founded in July 2003 by two engineers, Martin Eberhard and Marc Tarpenning. The company was officially incorporated on July 1, 2003. While they are the original founders, Elon Musk's role was pivotal in its early survival and growth. Musk led the company's Series A funding round in February 2004, becoming the largest shareholder and Chairman of the Board. He later took on a more active operational role, eventually becoming CEO in 2008. Therefore, while Eberhard and Tarpenning started the company, Musk's vision and capital were instrumental in scaling Tesla into the global force it is today.
The founding vision was to prove that electric vehicles (EVs) could be desirable and high-performance, not just eco-friendly novelties. Eberhard and Tarpenning named the company after the inventor Nikola Tesla. The timeline below highlights the key early milestones and the involvement of the central figures.
| Year | Month | Event | Key People Involved |
|---|---|---|---|
| 2003 | July | Tesla Motors is founded. | Martin Eberhard, Marc Tarpenning |
| 2004 | February | Series A funding round closes. | Elon Musk (lead investor), JB Straubel (joined) |
| 2004 | Early | Musk becomes Chairman of the Board. | Elon Musk |
| 2005 | Series B funding round. | Musk, other investors | |
| 2006 | July | Public unveiling of the Tesla Roadster. | Entire early team |
| 2008 | October | Musk becomes CEO. | Elon Musk |
| 2008 | Eberhard and Tarpenning depart from the company. | Martin Eberhard, Marc Tarpenning |
This sequence shows a transition from the initial founding to Musk's increasing leadership. The departure of the founders by 2008 solidified Musk's position as the face and driving force behind Tesla's ambitious mission to accelerate the world's transition to sustainable energy.

Most people think Elon Musk started Tesla, but that's not the full story. It was actually two other guys, Martin Eberhard and Marc Tarpenning, who had the idea and filed the paperwork in 2003. Musk came in a few months later as the main money guy. He wrote the biggest check and got deeply involved, which is why he's so closely associated with it. The founders eventually left, and Musk took over completely.

From a business history perspective, the founding of Tesla is a classic case of a pivot in leadership. The original founders, Eberhard and Tarpenning, secured the intellectual property and initial business plan. However, Elon Musk's entry as a venture capitalist transformed the company's scale and ambition. His funding and demanding vision for a high-performance sports car (the Roadster) rather than a modest commuter vehicle defined Tesla's market-disrupting strategy from the outset. The company's trajectory was set by this early combination of technical foundation and aggressive capital.


