Jaguar is owned by Jaguar Land Rover (JLR), which is a wholly-owned subsidiary of the Indian multinational automotive corporation Tata Motors. Tata Motors acquired the British luxury brands Jaguar and Land Rover from Ford Motor Company in 2008 for $2.3 billion. This means the ultimate parent company is the massive Tata Group, one of India's largest conglomerates.
While the ownership is Indian, Jaguar's design, engineering, and heritage remain firmly British, with its headquarters still in Whitley, Coventry, UK. The acquisition by Tata Motors provided the necessary capital and stability for Jaguar Land Rover to invest heavily in new model development and technologies.
A significant recent development is JLR's corporate strategy, announced in 2021, to reposition its brands. Under this plan, Jaguar is being transformed into an all-electric luxury brand by 2025. The first of these new-generation electric Jaguars are expected to hit the market, aiming to compete directly with brands like Bentley and Aston Martin in the high-end EV space.
| Key Milestone | Year | Entity Involved | Significance |
|---|
| Founding as SS Cars Ltd. | 1922 | Sir William Lyons | Original founding of the company. |
| Adoption of Jaguar Name | 1945 | Jaguar Cars | Brand name officially established. |
| Merger with British Motor Corporation (BMC) | 1966 | British Motor Holdings | Formation of a larger British automotive entity. |
| Nationalization as part of British Leyland | 1975 | British Leyland | Period of government ownership. |
| Privatization of Jaguar Cars | 1984 | Jaguar Cars | Return to being a publicly-traded company. |
| Acquisition by Ford Motor Company | 1990 | Ford Motor Company | Beginning of the "Premier Automotive Group" era. |
| Acquisition by Tata Motors | 2008 | Tata Motors | Current ownership structure established. |
| Announcement of Rebirth as all-electric brand | 2021 | Jaguar Land Rover | Strategic pivot to an electric future. |
