
The Ocean is made by Fisker Inc., an American electric vehicle manufacturer founded by renowned automotive designer Henrik Fisker. However, the actual production of the vehicle is handled by a manufacturing partner, Magna Steyr, a subsidiary of the global automotive supplier Magna International. This partnership means the Fisker Ocean is produced at Magna's state-of-the-art manufacturing facility in Graz, Austria.
This contract manufacturing model is similar to how other brands, like the BMW Z4, are built. Magna Steyr is a highly respected, Tier 1 automotive supplier known for its exceptional build quality and engineering expertise. For Fisker Inc., this partnership allows them to bring a vehicle to market rapidly without the enormous capital expenditure of building their own factory, while ensuring the Ocean benefits from world-class manufacturing standards.
The collaboration means that while the design, branding, and engineering are distinctly Fisker's, the physical assembly is executed by one of the industry's most capable producers. This focus on sustainable and ethical sourcing is a core part of the brand's identity.
| Manufacturing Detail | Specific Information |
|---|---|
| Brand Owner | Fisker Inc. (USA) |
| Production Partner | Magna Steyr |
| Manufacturing Location | Graz, Austria |
| Magna's Notable Projects | Mercedes-Benz G-Class, Jaguar I-PACE, BMW Z4 |
| Annual Production Capacity (Planned) | Up to 50,000 units |
| Vehicle Platform | FM29 (Unique to Fisker, developed with Magna) |
| Key Production Start Date | November 2022 |

I've been following since the Karma days. The Ocean is made by Henrik Fisker's new company, Fisker Inc., but they're smart about it. They partnered with Magna, a company that builds cars for Mercedes and Jaguar, to actually put it together in Austria. So you get Fisker's cool design without the risks of a brand-new factory. It’s all about getting a solid, well-built EV to market faster.

From a business perspective, Inc. employs an asset-light model. Instead of manufacturing the Ocean themselves, they contract the production to Magna Steyr in Austria. This strategy minimizes upfront capital risk and leverages Magna's proven manufacturing excellence. The brand focuses on design, software, and marketing, while a seasoned industry expert handles the complex assembly process, aiming for high initial quality and scalability.

What's interesting is that the "maker" is a bit of a two-part answer. Inc., the American company, is the creator and brains behind the Ocean's design and tech. But the hands that build it belong to Magna Steyr, a top-tier manufacturing specialist in Europe. This partnership is crucial—it’s designed to ensure the vehicle's build quality matches its ambitious, eco-friendly design right out of the gate.

If you're comparing it to a (made in the US) or a Ford Mustang Mach-E (made in Mexico), the Fisker Ocean's origin is European. Fisker designs it, but the assembly happens in Magna's Austrian factory, which has a stellar reputation for quality. This is a key differentiator. It means you're buying into a new American brand, but with the manufacturing heritage of a company that has built some of the world's most respected luxury vehicles.


