Who is BMW's New Partner After the Bankruptcy of Brilliance BMW?
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After the bankruptcy of Brilliance BMW, BMW may collaborate with Great Wall Motors. Previously, there were news reports stating that staff at the Xushui subsidiary level of Great Wall Motors Haval Great Wall Haval Harvard Automobile Co., Ltd. mentioned that BMW actually has higher expectations for the Sino-foreign cooperation segment with Great Wall Motors. Below is relevant information about Brilliance Automotive: Company Profile: Brilliance Automotive Group Holdings Co., Ltd., referred to as "Brilliance Automotive Group," is a state-owned sole proprietorship established in 2002 under the central government's decision and approved by the Liaoning Provincial Government. Headquartered in Shenyang, known as the "Republic's Equipment Department," it is a national key equipment manufacturing base and a main force in China's independent automotive brand industry. R&D Direction: Adhering to the R&D model of "self-reliance supplemented by external cooperation," it collaborates with internationally renowned companies such as Japan's Toyota, Germany's BMW, and Porsche, forming proprietary intellectual property rights and owning 148 technology patents, among others.
When it comes to the bankruptcy of Brilliance Auto, the parent company of BMW Brilliance, BMW responded swiftly. Not only did they not abandon their partnership with Brilliance, but in 2022, they increased their stake from 50% to 75%, thereby gaining more control. The joint venture BMW Brilliance continued to operate, with its factory in Shenyang still producing new vehicles. Additionally, BMW and Great Wall Motors established Spotlight Automotive in 2019, focusing on manufacturing electric MINIs. This new collaboration leans more towards future electrification rather than replacing traditional car operations. By doing so, BMW reduced its reliance on Brilliance, ensured stability in the Chinese market, and seized the trend of green mobility. Overall, BMW's new partnership strategy is a two-pronged approach—deepening existing collaborations while expanding into new areas—a smart move that didn't cause major disruptions for consumers.
