Which Three Designers Did BYD Hire?
2 Answers
BYD's three designers are Wolfgang Egger, Juanma López, and Michele Paganetti. Below is relevant information about BYD: 1. Brand Introduction: BYD Auto adheres to a development path of independent R&D, production, and branding, aiming to create truly affordable and high-quality vehicles for the public. The product designs incorporate advanced international trends while aligning with Chinese cultural aesthetics. 2. Brand Philosophy: BYD consistently upholds the development philosophy of 'Technology as King, Innovation as the Foundation.' Leveraging its R&D strength and innovative development model, BYD has achieved comprehensive growth and plays a pivotal role in multiple fields, including batteries, electronics, passenger vehicles, commercial vehicles, and rail transit.
I've been closely following the automotive design circle and noticed that BYD has brought in three heavyweight designers to revolutionize its brand image. First is Wolfgang Egger, former design director at Audi, who led the creation of BYD's Dragon Face design language, giving the front end a more imposing presence. Next is Juanma López, from Ferrari, who focuses on sporty styling elements like sleek body lines. Then there's Micheal Robinson, previously with Geely, who has contributed many innovative details to enhance overall aesthetics. The addition of these designers has not only boosted BYD's competitiveness in domestic and international markets but also accelerated the internationalization of Chinese independent brands. When I look at BYD's new models like the Han series now, I always feel they're eye-catching – truly doing Chinese brands proud.