
Infiniti is a luxury vehicle brand under Nissan Motor Company. Nissan's lineup includes models sold by Dongfeng Nissan, Zhengzhou Nissan, zero-emission vehicles, concept cars, the Infiniti brand, the Venucia brand, and marine products. The Infiniti brand originated in North America and quickly became one of the most significant brands in the global luxury car market due to its unique avant-garde design, outstanding product performance, and attentive customer service. Infiniti offers a full range of models, including coupes, sedans, crossovers, and SUVs. To further enrich its product lineup, the 2006 M Series high-performance sports sedan was added to the Infiniti family. The Infiniti emblem and name symbolize the brand's endless pursuit of creating a truly competitive luxury automotive experience and customer satisfaction.

Since childhood, I've been fascinated by luxury cars, and Infiniti, as Nissan's premium brand, is truly impressive. It's Nissan's dedicated luxury line, much like Lexus is to Toyota. Launched in 1989 primarily for the American market, its models feature avant-garde designs—take the Q-series sports cars that blend Nissan's technology with enhanced sportiness. Nowadays, they're rolling out new energy vehicles, sharing Nissan's electric platform for eco-friendliness and efficiency. When car shopping, I considered Infiniti for its refined interiors and dynamic driving experience.

As a long-time car owner, I've driven quite a few Nissans, and Infiniti is the aristocrat of their family. Nissan directly owns and manages this brand, which initially targeted North America before entering the Chinese market. My family's QX60 has been running for ten years—durable, comfortable, and fuel-efficient. This brand positioning is similar to Audi under Volkswagen, targeting high-end consumers. In recent years, with significant market changes, Nissan has maintained its unique style to stay competitive.

Infiniti is indeed a subsidiary of Nissan. Nissan Motor Corporation launched this brand to fill the gap in the luxury car segment, sharing R&D resources. For example, they use the same platform engines but with more aggressive tuning. Common parts are interchangeable during maintenance, ensuring high reliability. In the Asian market, it also collaborates with local automakers for innovation. In short, as a sub-brand, it has obvious advantages.


