
Roewe is an automobile brand under Shanghai Automotive Industry Corporation (Group), launched in October 2006. The technology for this brand's vehicles originates from Rover, which was previously acquired by SAIC, though the 'Rover' brand itself was not acquired. On October 12, 2006, SAIC Motor Corporation Limited (hereinafter referred to as 'SAIC Motor') officially announced that its self-owned brand would be named 'Roewe', meaning 'glory of innovation and prestige worldwide'. Below is relevant information about Roewe: 1. Roewe's positioning: 'Roewe' products will be positioned as mid-to-high-end models in different market segments, targeting consumers who are knowledgeable, cultivated, successful in their careers, innovative, proactive, and pursuing taste. 2. Creating meaningful brand experiences for consumers: The 'Roewe' brand aims to provide consumers with a unique, confident, progressive, and meaningful brand experience. Meanwhile, SAIC also strives to convey 'taste, technology, and realization' through products and services like the Roewe 750, Roewe 550, Roewe 350, and other subsequent models.

Roewe is produced by SAIC Motor, and as someone who frequently drives, I know that SAIC Motor is one of China's largest automobile manufacturers. Their headquarters are in Shanghai, and they produce various brands. The Roewe brand was established in 2006 when SAIC acquired the technology of the British Rover cars and revitalized it. Now, it has many popular models, such as the Roewe RX5 SUV, which offers stable driving and modern interior design. I've test-driven it and feel its cost-performance ratio is even higher than some imported brands. Other SAIC brands like MG also share technology with Roewe. If you're interested in the development of Chinese automobiles, Roewe represents a great example of the rise of domestic cars, with decent safety test scores. However, for maintenance, it's best to visit authorized service stations to ensure the use of genuine parts. Overall, understanding the manufacturer can help you make a wiser car choice, especially when you have a limited budget but still want a good car.

I live in Beijing and commute daily in my Roewe car, which is manufactured by SAIC Motor, a well-known domestic company in the automotive industry. The launch of Roewe was based on the acquisition of Rover's assets, later evolving into a premium brand. Models like the Roewe i6 sedan are common in urban areas, featuring low fuel consumption and smart functions such as voice-controlled navigation. From a cost-performance perspective, SAIC's production makes Roewe more affordable than joint-venture brands, yet it maintains decent quality and after-sales service. When I encountered minor issues, the 4S store resolved them quickly. If you're just starting to learn driving, I think Roewe is a great entry-level choice because it's reliable and durable, unlike some emerging brands prone to malfunctions. Additionally, SAIC collaborates with General Motors, infusing Roewe with more international technology. However, when purchasing, be sure to inspect the car's condition to avoid buying used vehicles with hidden problems.

I've driven a Roewe car for several years and know the manufacturer is SAIC Motor, a major player in the automotive industry with strong capabilities. The Roewe brand was born after SAIC integrated foreign technologies, and its engines and electronic systems are reliable. For example, the Roewe RX3 SUV I drive has ample power and is fuel-efficient, making it suitable for long-distance driving. As the manufacturer, SAIC has factories worldwide, ensuring Roewe's quality is guaranteed and its safety passes crash tests. I recommend owners perform regular maintenance to extend the vehicle's lifespan.


