Which manufacturer produces Roewe?

[LaMarcus]

Roewe is an automobile brand under Shanghai Automotive Industry Corporation (Group), launched in October 2006. The technology for this brand's vehicles originates from Rover, which was previously acquired by SAIC, though the 'Rover' brand itself was not acquired. On October 12, 2006, SAIC Motor Corporation Limited (hereinafter referred to as 'SAIC Motor') officially announced that its self-owned brand would be named 'Roewe', meaning 'glory of innovation and prestige worldwide'. Below is relevant information about Roewe: 1. Roewe's positioning: 'Roewe' products will be positioned as mid-to-high-end models in different market segments, targeting consumers who are knowledgeable, cultivated, successful in their careers, innovative, proactive, and pursuing taste. 2. Creating meaningful brand experiences for consumers: The 'Roewe' brand aims to provide consumers with a unique, confident, progressive, and meaningful brand experience. Meanwhile, SAIC also strives to convey 'taste, technology, and realization' through products and services like the Roewe 750, Roewe 550, Roewe 350, and other subsequent models.