Which group does Baozeri BMW belong to?
2 Answers
Baozeri, officially known as Baozeri Automobile Sales and Service Co., Ltd., is an authorized franchise dealer of BMW (China) Automotive Trading Co., Ltd. and BMW Brilliance Automotive Ltd. Below is relevant information about Baozeri: Introduction: It is a large-scale automobile sales and service center specializing in the sales and maintenance of the entire BMW product line. Expansion: Its business includes: new car sales, after-sales service, information research and development, spare parts supply, used car business, VIP membership club, quick repair reservation service, and 24-hour roadside assistance service, etc. It provides consumers with high-quality products and perfect services that comply with BMW Group's global standards, and strives to create BMW professional services with Beijing Baozeri characteristics.
A few days ago in the car enthusiasts group chat about brand ownership, I also mentioned BMW. The full name of BMW Group is Bayerische Motoren Werke AG, which has been rooted in Munich, Germany for over a century. In addition to the BMW cars we are familiar with, it also holds two trump cards: MINI and Rolls-Royce. When they independently listed BMW's automotive business in 2018, I specifically studied the ownership structure, and the major shareholder is the Quandt family. Two years ago, when I visited BMW Welt in Munich, the guide mentioned that the group is now divided into three major sectors: motorcycles, finance, and R&D. The domestic joint venture plant, BMW Brilliance, is also an important part of their strategy. There's a trick to figuring out car brand ownership: checking the European Business Register is the most reliable.