Which country is the Wuling brand from?
1 Answers
Wuling, fully known as SAIC-GM-Wuling, is a unique joint venture brand in China. Here are the relevant details: 1. Wuling is the registered trademark and brand of Liuzhou Wuling Automobile Co., Ltd., and this logo has been fully authorized for use by SAIC-GM-Wuling (only authorized). 2. Liuzhou Wuling Automobile Co., Ltd. (referred to as Wuling Group) was established in 1996. It is a large state-owned enterprise authorized by the Guangxi regional government and is one of China's top 500 manufacturing enterprises and top 500 informatization enterprises. In 2002, through asset restructuring and deepening reforms, Wuling Group achieved a "tripartite cooperation" with SAIC Group and General Motors (USA) by integrating all its vehicle businesses, leading to the establishment of SAIC-GM-Wuling Automobile Co., Ltd. This cooperation accelerated the rapid development of Wuling vehicles during the 10th Five-Year Plan period. 3. The tripartite cooperation transformed one Wuling into two Wulings—two entities connected by product ties, equity ties, and cultural ties. Although SAIC-GM-Wuling is a joint venture, it only sells Chinese domestic brands "Wuling" and "Baojun," and does not sell joint venture foreign brand vehicles, which distinguishes it from other joint ventures. The vehicles it produces use Wuling's brand, SAIC's technology, and General Motors' engines, but when they are finally launched, they still bear the original Liuzhou Wuling factory logo. Therefore, SAIC-GM-Wuling is essentially a domestic independent brand.
