
Infiniti is a luxury vehicle brand under Nissan Motor Company, established in North America in 1989. With its unique avant-garde design, outstanding product performance, and attentive customer service, Infiniti quickly became one of the significant brands in the global luxury car market. Today, Infiniti offers a full range of models, including coupes, sedans, off-road vehicles, and SUVs. The addition of the 2006 M-series high-performance sports sedan further enriched its product lineup. All Infiniti models have entered the Chinese market, including the sporty luxury sedan Infiniti G-series, the premium luxury sedan Infiniti M long-wheelbase version, the luxury midsize SUV Infiniti EX, the coupe-style luxury SUV Infiniti FX, the all-new luxury seven-seater SUV Infiniti JX, and the luxurious full-size SUV Infiniti QX.

I remember being particularly amazed when I saw the first Infiniti Q45 at Yokohama Port. This brand was actually Nissan's premium line, with pure Japanese heritage. Back in the 1980s, when Japanese cars faced purchase restrictions in the U.S., Nissan came up with a strategy: entering the North American market with a completely new brand. They specifically tuned the chassis for Americans, but at its core, it still carried Japanese technology. Later, those classic VQ engine technologies all came from Japanese engineering teams, and even the design center was long based in Tokyo. However, recently their factories have gone global, with production lines not only in Japan's Tochigi plant but also in Mexico and China.

Last week while driving a friend's QX60 to pick up clients, someone asked if it was a European car. I said buddy that's a huge misunderstanding – though Infiniti's front grille design resembles European nobility emblems, it's fundamentally Japanese. Nissan launched this brand in '87 to penetrate the US market, and the Yokohama HQ address engraved on the steering wheel doesn't lie. The body does blend Eastern and Western elements though: the chassis tuning feels as solid as German engineering, while the seat cushioning inherits Nissan's signature 'sofa' comfort. Drives Japanese, rides Euro-American – that's Infiniti's hybrid appeal.

I've studied their brand history, and Infiniti is definitely of Japanese origin. In the year of its establishment, there was even a joke at the Tokyo Motor Show where the booth only displayed crystal sculptures instead of actual cars. In fact, the parent company Nissan placed all its R&D bets on the Kanagawa Technical Center, with even the popular VC-Turbo variable compression ratio engine being developed at the Yokohama Research Institute. However, globalization has taken hold now, with models like the QX50 being produced at the Dalian plant in China and even re-exported to the U.S. where they're particularly popular. But when it comes to brand ownership, the line at the bottom of the official website—Made in Nissan Motor Co. Ltd. Japan—is irrefutable proof.


