Which country is Borgward from?
3 Answers
Borgward is a German automobile brand founded by German engineer Carl Borgward. Its models include the BX7, BX5, BX7 TS, BXi7, BX6, and others. Taking the BX7 as an example, its body dimensions are 4713mm in length, 1911mm in width, and 1694mm in height, with a wheelbase of 2760mm. In terms of appearance, the BX7 adopts a relatively stylish design, with black-painted B-pillars and C-pillars, giving it a strong sense of unity. The window outlines are decorated with chrome, and combined with the model's chrome roof rack, it looks very upscale. For the rear, the Borgward BX7 features a stable design, with a spoiler installed on the roof that integrates a high-mounted brake light. The tail lights have a more traditional style, with LED light strips used inside.
Speaking of Borgward, this is an old brand I've heard about since childhood. Originally born in Germany, it was founded in 1919 by Carl Borgward, producing luxury cars back then, with models like the P100 being popular across Europe. However, the brand went bankrupt and ceased operations in 1961. Many years later, a turnaround came in 2015 when the Chinese company Beiqi Foton acquired and revived it, so now it's considered a Chinese brand, but with German roots. I enjoy studying such brand transformations—it blends German design with Chinese innovation, making it worth attention. In the Chinese market, it has launched new SUVs like the BX7, which are affordable and well-built.
I often follow automotive news and have a clear understanding of BAW's background: originally a German brand, it went under due to operational issues. In 2015, Beiqi Foton took over and revived it, with its headquarters now in China and production mainly at Foton factories. As a modern consumer, I see it focusing on mid-to-low-priced vehicles like the BX5 and BX3, with decent configurations while retaining core German design heritage. Post-acquisition, the brand image has been updated, integrating smart technology, and the driving experience is quite good. If you're worried about quality, I find their warranty policy quite solid—free repairs for several years basically eliminate concerns. Overall, it's a great example of Sino-foreign collaboration and worth a try.
