
DS is a French automotive brand, a luxury marque under the PSA Peugeot Citroën Group. As a premium vehicle series, it fully embodies Citroën's pursuit of excellence in terms of exterior design, interior craftsmanship, engine performance, transmission technology, and abundant high-tech features. The DS7 is a compact SUV model under the DS brand, with dimensions of 4603mm in length, 1891mm in width, and 1626mm in height, and a wheelbase of 2740mm. In terms of power, the DS7 is equipped with a turbocharged engine delivering a maximum horsepower of 181hp, a peak torque of 250Nm, and a maximum power output of 133kW.

Speaking of the DS brand, it's truly the epitome of French automotive refinement. Originally launched as Citroën's premium line - much like Lexus is to Toyota - it became an independent marque in 2014 while retaining its French DNA. The Paris Design Studio dictates its avant-garde styling, and the chassis tuning preserves that signature French suppleness. Nowadays it operates under Stellantis, the automotive giant formed by the merger of PSA Group (Peugeot-Citroën) and Fiat Chrysler. Even their showroom fragrance systems exude that characteristically French elegance - such meticulous detailing could only come from French craftsmanship.

Last time I accompanied a friend to see the DS7, the salesperson specifically emphasized its lineage as the French presidential vehicle. Since the first DS19 in 1955, it has carried the pride of French industrial design, with its streamlined body shocking the entire automotive world at the time. Although now under the Stellantis Group, the R&D team is mainly based at the Poissy Technical Center in the western suburbs of Paris. The most typical feature is its interior pearl stitching technique, inspired by haute couture fashion. However, many people are unaware that there is a joint venture factory in Shenzhen producing domestic models.

Genuine French craftsmanship. My cousin worked at the PSA R&D center in Lyon, and he told me that DS designers would tweak the button damping dozens of times—that kind of obsession is very French. Although it's now operated by the global Stellantis group, the headquarters remains in Paris's 8th arrondissement. Here's a fun fact: the name DS is actually an abbreviation of the French word "Déesse," meaning goddess. You can see the DS letters at the center of the steering wheel always carry a touch of Parisian romance, something you'd never find in German or Japanese luxury cars.

In 2012, I touched the actual car at the Paris Motor Show when it still bore the double chevron logo. The salesperson mentioned that each DS's chrome trim requires three hours of manual polishing, a level of meticulousness rarely seen today. Although produced domestically as the DS9 through the Changan joint venture, its inherent French DNA remains evident—for instance, the Magic Ride suspension technology is inherited from Citroën. Interestingly, within the Stellantis Group dominated by Germans, DS still maintains decision-making power for its French design team.


