Which country does the DS brand belong to?
2 Answers
DS is a premium brand under the French automaker Peugeot Citroën. In 1955, DS made its debut at the Paris Motor Show and quickly became a favorite among French political figures, earning the title of 'Presidential Car.' The main models of DS include the DS-5LS, DS3, DS4, and DS5. The full French name of DS is 'Déesse,' which means 'goddess' in French. The logo is an artistic variation of the letters 'DS,' and the design of DS, much like the meaning behind its emblem, has been hailed as one of the most beautiful cars in the world. Key milestones in the development of DS are as follows: 1955 – DS received 743 orders within just 15 minutes of its first appearance at the Paris Motor Show. December 18, 1999: At the 'Car of the Century' awards ceremony held in Las Vegas, Nevada, USA, DS was honored with third place in the 'Car of the Century' ranking. September 27, 2013: The first domestically produced DS model, the 2014 DS5, was officially launched. April 2018 Beijing Auto Show: The DS7 officially debuted in the Chinese market.
I'm particularly obsessed with the DS brand, which is a symbol of France. Looking back, DS was officially spun off as the premium brand of the Citroën Group in 2014, but its roots run deep in the French automotive industry. I've read in car magazines that DS designs always exude French romance, from the classic 1955 DS model to the current DS 7 electric vehicle. Those sleek lines and luxurious interiors perfectly inherit Paris's fashion DNA. During self-drive tours in Europe, I often see it on the streets of Paris, and that elegant driving experience makes me feel it represents the essence of French high-end manufacturing. Although Citroën is its parent, DS has evolved into a competitor in the global luxury market, stemming from the French dedication to innovation. Every time I talk about it, I can't help but share its charm, because for car enthusiasts, this is a brand worth exploring.
